Stone Island at No.50 Birmingham

Stone Island is a brand famous for experimental designs & hypnotic colours. Pushing boundaries through pioneering textile procedures, the brand always has, and always will, provide functional outerwear that dwells among the upper echelons of premium menswear. Most noticeably, Stone Island use materials like no other brand. Their range of fabrics has gone through a series of double-dye procedures to … Continue reading

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Alpha Industries at No.50 Birmingham

Due to its American military history, Alpha Industries is a brand engineered to build defiance & sturdiness into each of its garments. Incorporated in 1959 with the intention of manufacturing clothing for the US Military, Industries has evolved into a fashion brand worn and represented by the some of the world’s most recognisable faces. Among other famous endorsers, its iconic … Continue reading

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Calvin Klein at No.50 Birmingham

At No.50, we boast an impressive portfolio of designer brands. From strong British brands, right through to niche brands from Sweden, our collection is wide enough to cater for an array of different tastes. Yet in spite of our brand diversity, there’s one brand we’re confident is universally applicable to anyone who walks through our door – Calvin Klein. Incorporated … Continue reading

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Novesta Star Master at No.50 Birmingham

While the world was at war in 1939, Jan Antonin Bata, a Slovakian shoe maker from the rural village of Partizanske, decided to follow his passion and open up his own shoe-making factory. His venture was successful, and it wasn’t long before he built a name for himself as a shoemaking expert. Unlike his competitors’, his designs perfectly gauged the … Continue reading

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No 50 Birmingham – Volcom Spring / Summer 2017 Collection

Born out of the sunny hills of the Orange County, California, Volcom is a brand that pins itself on the attributes of comfort, quality & endurance. Naturally, Volcom’s Spring/Summer collection lends itself to fresh tees & thin macs, perfect for the warmer seasons. Each one of our Volcom garments is made from the best materials, boasting a variety of intelligent … Continue reading

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No50 Birmingham – Le Coq Sportif LCS R900

Inspired by the classic LCS R1000 of the 90’s, Le Coq Sportif continues the LCS dynasty with the R900 range. All featuring the distinctive dynactif sole of their LCS predecessors, each pair boasts a rubber insert to help rebound, a selection of uppers that come with rubber outer soles, and a range of waxed laces & premium leather outlays. To … Continue reading

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No.50 Birmingham Store OPEN

    No.50 Birmingham Est. 2011, underpins the continually developing independent scene in Birmingham, focused on providing quality heritage and lifestyle garments for men, women and children.                                           Le Coq Sportif, Volcom, Gant, Komono, Timberland Heritage, Henri Lloyd  are a few of the … Continue reading

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Volcom – True to this.

    The Volcom idealism incorporates a major philosophy of the times, “Youth Against Establishment”. This energy is an enlightened state to support young creative thinking.  Volcom is a family of people not willing to accept the suppression of established ways. Volcom was established at a time when snowboarding and skateboarding was looked down upon in the U.S.       … Continue reading

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Gant’s Arrival

      Until the 1950s the prevailing colour for a man’s shirt was white – until Gant reinvented a daring new look, sparking the Oxford Colour Explosion.                                       As the new decade unfolded, the ‘Ivy League Look’ became even more distinctive … Continue reading

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Le Coq Sportif | Le Quartz Collection

Le coq sportif is getting back to its roots, with new releases of one iconic shoes. Le Quartz was initially used exclusively by athletes on indoor sport surfaces. This season, the French athletic brand is giving these shoes new life as part of its summer lifestyle collection.   The sleek vintage version comes in a combination of premium materials and features … Continue reading

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